spideeThink about your best customers. The ones who order the same thing every week. The ones your team knows by name.
Where do they order from? Some walk in. Some ring. Some open a delivery app out of habit, even though they live around the corner.
Every one of those paths is fine. But there's one more worth adding: your own ordering website.
Delivery apps are great at reach
Delivery apps do a lot of things well. They put your venue in front of people who've never heard of you. They handle delivery to suburbs you could never cover yourself. They make it easy for a hungry stranger to try you for the first time.
That's real value, and it's worth keeping. For many venues, the apps are how new customers find them.
This post isn't about leaving them. It's about giving the people who already love you another way to order.
Loyal customers want something simpler
A loyal customer doesn't need to discover you. They already know what they want and where you are.
For them, the best experience is often the most direct one. Open your site. Tap their usual. Pick it up on the way home. Say hello at the counter.
A pickup order from your own site suits that perfectly. It's quick for them, and it's personal for you.
What your own ordering site gives you
- Your brand, front and centre. Your name, your colours, your photos and your voice. Customers see your venue, not a list of options.
- Your menu, your way. Describe dishes how you like, feature what you're proud of and update specials when you choose.
- A direct line to your loyal customers. Customers who order from your site are ordering from you. That makes it easier to build the relationship you already have at the counter.
- Orders in the system you already use. Online orders arrive in your POS, such as Square, alongside your counter orders. No extra screen to watch.
- Simple pickup. The customer orders, your kitchen makes it, they collect it. Nothing complicated.
Two channels, two jobs
The easiest way to think about it: give each channel the job it does best.
- Delivery apps for reach and delivery. New customers, people browsing, and orders going further than you can travel.
- Your own site for loyal customers and pickup. People who know you, live nearby and are happy to collect.
They work side by side. You don't have to choose one.
What Spidee does
Spidee builds your venue its own ordering website. Your menu, your branding, your web address. Customers order online and pick up.
It connects to Square and other POS systems. So orders go where your orders already go, and your team keeps working the way they do now.
How it works
- Your customer orders on your site. They choose from your menu and pay by card.
- The order lands in Square. The same place your counter orders go.
- Your kitchen makes it. Your team works from the system they already know.
- Your customer picks it up. They come to you, and you get to say hello.
Letting loyal customers know
A new ordering site works best when people know it's there. A few easy ways to share it:
- Mention it at the counter when a repeat customer pays.
- Add the link to receipts, bags and table cards.
- Put it in your Instagram bio and on your Google Business Profile.
- Pin it to the top of your social pages.
Some customers will switch quickly. Others will keep ordering the way they always have. Both are fine. The point is to give them the choice.
Fair questions
Do I need to leave the delivery apps?
No. Keep them for reach and delivery. Your own site sits alongside them.
Does Spidee do delivery?
Spidee is built for online and pickup orders. For delivery, the apps you already use are a good fit.
Are there card fees?
Yes. Online card payments carry the usual processing fees, just as card payments do in store.
Will it change my Square setup?
It works with the Square account you already run. Online orders arrive alongside your other orders.
Make it easy for the people who already love you
Let the delivery apps keep bringing new faces through the door. Give your loyal customers a simple, direct way to order from you.
See what your own ordering site could look like at spidee.ai.